<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Ervin &#124; Ad &#187; social media</title>
	<atom:link href="http://ervinad.com/tag/social-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://ervinad.com</link>
	<description>Integrated Marketing</description>
	<lastBuildDate>Wed, 15 Feb 2012 19:27:48 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>User or audience? Tailor your campaign to the behavior</title>
		<link>http://ervinad.com/2009/07/tailor-your-campaign-for-channel-behavior/</link>
		<comments>http://ervinad.com/2009/07/tailor-your-campaign-for-channel-behavior/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 20:04:43 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Ad Campaign]]></category>
		<category><![CDATA[affordable advertising]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Contextual Marketing]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://ervinad.com/?p=833</guid>
		<description><![CDATA[You&#8217;re about to launch a marketing campaign. You know the creative is on target, you know your message is compelling. You want an integrated, cross-media campaign. So, just take that ad creative and repeat it throughout your media mix and, voilá, we&#8217;re integrated! &#8230; Right?
A common but costly mistake.
While a good campaign has a distinctive [...]]]></description>
		<wfw:commentRss>http://ervinad.com/2009/07/tailor-your-campaign-for-channel-behavior/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B-to-B marketers still taking advantage of pre-Web 2.0 tactics</title>
		<link>http://ervinad.com/2008/10/b-to-b-marketers-sticking-with-the-tried-and-true-%e2%80%93-so-far/</link>
		<comments>http://ervinad.com/2008/10/b-to-b-marketers-sticking-with-the-tried-and-true-%e2%80%93-so-far/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 18:10:15 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[b-to-b]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/?p=104</guid>
		<description><![CDATA[Social media, or &#8216;Web 2.0&#8242; is not quickly catching on in practice. B-to-B marketers see those tactics as less measurable than more conventional digital lead generation, BtoB magazine reports. With all the talk about social media, however, there are still many small and not-so-small companies out there who still need to embrace the digital lead [...]]]></description>
		<wfw:commentRss>http://ervinad.com/2008/10/b-to-b-marketers-sticking-with-the-tried-and-true-%e2%80%93-so-far/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

