<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Ervin &#124; Ad &#187; marketing</title>
	<atom:link href="http://ervinad.com/tag/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://ervinad.com</link>
	<description>Integrated Marketing</description>
	<lastBuildDate>Tue, 31 Aug 2010 21:23:03 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>The hidden opportunity in your PDF downloads</title>
		<link>http://ervinad.com/2009/08/the-hidden-opportunity-in-your-pdf-downloads/</link>
		<comments>http://ervinad.com/2009/08/the-hidden-opportunity-in-your-pdf-downloads/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 20:40:44 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[affordable advertising]]></category>
		<category><![CDATA[Annual Reports]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate-identity]]></category>
		<category><![CDATA[distributor relations]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PDF design]]></category>
		<category><![CDATA[PDF download]]></category>
		<category><![CDATA[whitepapers]]></category>

		<guid isPermaLink="false">http://ervinad.com/?p=914</guid>
		<description><![CDATA[If your company is like most these days, you have numerous PDFs on your Web site available for download. With this cost effective and user friendly tactic, many companies are missing the opportunity to let the PDF help close the sale.
Too often, the downloadable PDF is not professionally designed because you&#8217;re not investing in offset [...]]]></description>
		<wfw:commentRss>http://ervinad.com/2009/08/the-hidden-opportunity-in-your-pdf-downloads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is your marketing plan ready for the upturn?</title>
		<link>http://ervinad.com/2009/03/is-your-marketing-plan-ready-for-the-upturn/</link>
		<comments>http://ervinad.com/2009/03/is-your-marketing-plan-ready-for-the-upturn/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 19:05:05 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate-identity]]></category>
		<category><![CDATA[durable goods]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[february]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/2009/03/february-durable-goods-orders-buck-downward-trend/</guid>
		<description><![CDATA[The industrial blogosphere was teeming with very cautious optimism about an economic turnaround somewhere on the distant horizon. An unexpected uptick in durable goods orders in February prompted some such blog entries, like this one posted by Jorina Fontelera, managing editor of ThomasNet, on TN&#8217;s Industrial Market Trends blog. The writer rightly cites far more [...]]]></description>
		<wfw:commentRss>http://ervinad.com/2009/03/is-your-marketing-plan-ready-for-the-upturn/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>B-to-B marketers still taking advantage of pre-Web 2.0 tactics</title>
		<link>http://ervinad.com/2008/10/b-to-b-marketers-sticking-with-the-tried-and-true-%e2%80%93-so-far/</link>
		<comments>http://ervinad.com/2008/10/b-to-b-marketers-sticking-with-the-tried-and-true-%e2%80%93-so-far/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 18:10:15 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[b-to-b]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/?p=104</guid>
		<description><![CDATA[Social media, or &#8216;Web 2.0&#8242; is not quickly catching on in practice. B-to-B marketers see those tactics as less measurable than more conventional digital lead generation, BtoB magazine reports. With all the talk about social media, however, there are still many small and not-so-small companies out there who still need to embrace the digital lead [...]]]></description>
		<wfw:commentRss>http://ervinad.com/2008/10/b-to-b-marketers-sticking-with-the-tried-and-true-%e2%80%93-so-far/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email marketing has grown up as the novelty has worn off</title>
		<link>http://ervinad.com/2008/10/email-marketing-has-grown-up/</link>
		<comments>http://ervinad.com/2008/10/email-marketing-has-grown-up/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 00:07:29 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[retention]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/?p=78</guid>
		<description><![CDATA[
The blogger&#8217;s opinion in the shared post below is consistent with our own observations concerning the role of email marketing in today&#8217;s media mix. It is true that email has increasingly become an effective retention tool, while it has declined as an acquisition tool.
There are ways, however, to leverage email as a medium in your [...]]]></description>
		<wfw:commentRss>http://ervinad.com/2008/10/email-marketing-has-grown-up/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Corporate branding should improve the bottom line, not dent it</title>
		<link>http://ervinad.com/2008/10/corporate-branding-should-improve-the-bottom-line-not-dent-it/</link>
		<comments>http://ervinad.com/2008/10/corporate-branding-should-improve-the-bottom-line-not-dent-it/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 17:29:43 +0000</pubDate>
		<dc:creator>Michael Ervin</dc:creator>
				<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand-asset]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[corporate-identity]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/?p=36</guid>
		<description><![CDATA[Effective promotion of a brand ... can have a positive effect on a company's fiscal health.]]></description>
		<wfw:commentRss>http://ervinad.com/2008/10/corporate-branding-should-improve-the-bottom-line-not-dent-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
