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		<title>Email marketing has grown up as the novelty has worn off</title>
		<link>http://ervinad.com/2008/10/email-marketing-has-grown-up/</link>
		<comments>http://ervinad.com/2008/10/email-marketing-has-grown-up/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 00:07:29 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[retention]]></category>

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		<description><![CDATA[
The blogger&#8217;s opinion in the shared post below is consistent with our own observations concerning the role of email marketing in today&#8217;s media mix. It is true that email has increasingly become an effective retention tool, while it has declined as an acquisition tool.
There are ways, however, to leverage email as a medium in your [...]]]></description>
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