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	<title>Ervin &#124; Ad &#187; lead generation</title>
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		<title>B-to-B marketers still taking advantage of pre-Web 2.0 tactics</title>
		<link>http://ervinad.com/2008/10/b-to-b-marketers-sticking-with-the-tried-and-true-%e2%80%93-so-far/</link>
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		<pubDate>Fri, 24 Oct 2008 18:10:15 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[b-to-b]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
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		<description><![CDATA[Social media, or &#8216;Web 2.0&#8242; is not quickly catching on in practice. B-to-B marketers see those tactics as less measurable than more conventional digital lead generation, BtoB magazine reports. With all the talk about social media, however, there are still many small and not-so-small companies out there who still need to embrace the digital lead [...]]]></description>
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