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	<title>Ervin &#124; Ad &#187; Integrated Marketing</title>
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	<description>Integrated Marketing</description>
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		<title>User or audience? Tailor your campaign to the behavior</title>
		<link>http://ervinad.com/2009/07/tailor-your-campaign-for-channel-behavior/</link>
		<comments>http://ervinad.com/2009/07/tailor-your-campaign-for-channel-behavior/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 20:04:43 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Ad Campaign]]></category>
		<category><![CDATA[affordable advertising]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Contextual Marketing]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[You&#8217;re about to launch a marketing campaign. You know the creative is on target, you know your message is compelling. You want an integrated, cross-media campaign. So, just take that ad creative and repeat it throughout your media mix and, voilá, we&#8217;re integrated! &#8230; Right?
A common but costly mistake.
While a good campaign has a distinctive [...]]]></description>
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		<title>Email will be an essential tactic in your marketing mix for 2009</title>
		<link>http://ervinad.com/2009/02/email-will-be-an-essential-tactic-in-your-marketing-mix-for-2009/</link>
		<comments>http://ervinad.com/2009/02/email-will-be-an-essential-tactic-in-your-marketing-mix-for-2009/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 23:14:07 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>

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		<description><![CDATA[If you haven&#8217;t gotten serious about email marketing yet, 2009 is the year you will. It has become the cog in the engine of corporate marketing from first response to ongoing customer relationship management.
Whether consumer or business-to-business, email is one of the most critical touch points between a brand and its public. Good email marketing [...]]]></description>
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