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	<title>Ervin &#124; Ad &#187; in-house email list</title>
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		<title>Essential, affordable branding and marketing tactics during a recession</title>
		<link>http://ervinad.com/2008/12/essential-affordable-branding-and-marketing-tactics-during-a-recession/</link>
		<comments>http://ervinad.com/2008/12/essential-affordable-branding-and-marketing-tactics-during-a-recession/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 18:20:10 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[affordable advertising]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[in-house email list]]></category>

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		<description><![CDATA[Email marketing can be a highly effective alternative when budgets are tight. ... A good in-house email list cannot be bought, only earned. ... A well executed email marketing program is the most economical way to market to, and build loyalty with, an existing customer base.]]></description>
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