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	<title>Ervin &#124; Ad &#187; email marketing</title>
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		<title>User or audience? Tailor your campaign to the behavior</title>
		<link>http://ervinad.com/2009/07/tailor-your-campaign-for-channel-behavior/</link>
		<comments>http://ervinad.com/2009/07/tailor-your-campaign-for-channel-behavior/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 20:04:43 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Ad Campaign]]></category>
		<category><![CDATA[affordable advertising]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Contextual Marketing]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://ervinad.com/?p=833</guid>
		<description><![CDATA[You&#8217;re about to launch a marketing campaign. You know the creative is on target, you know your message is compelling. You want an integrated, cross-media campaign. So, just take that ad creative and repeat it throughout your media mix and, voilá, we&#8217;re integrated! &#8230; Right?
A common but costly mistake.
While a good campaign has a distinctive [...]]]></description>
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		<title>Email will be an essential tactic in your marketing mix for 2009</title>
		<link>http://ervinad.com/2009/02/email-will-be-an-essential-tactic-in-your-marketing-mix-for-2009/</link>
		<comments>http://ervinad.com/2009/02/email-will-be-an-essential-tactic-in-your-marketing-mix-for-2009/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 23:14:07 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/2009/02/how-can-you-make-your-emails-stand-out/</guid>
		<description><![CDATA[If you haven&#8217;t gotten serious about email marketing yet, 2009 is the year you will. It has become the cog in the engine of corporate marketing from first response to ongoing customer relationship management.
Whether consumer or business-to-business, email is one of the most critical touch points between a brand and its public. Good email marketing [...]]]></description>
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		<title>Essential, affordable branding and marketing tactics during a recession</title>
		<link>http://ervinad.com/2008/12/essential-affordable-branding-and-marketing-tactics-during-a-recession/</link>
		<comments>http://ervinad.com/2008/12/essential-affordable-branding-and-marketing-tactics-during-a-recession/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 18:20:10 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[affordable advertising]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[in-house email list]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/?p=191</guid>
		<description><![CDATA[Email marketing can be a highly effective alternative when budgets are tight. ... A good in-house email list cannot be bought, only earned. ... A well executed email marketing program is the most economical way to market to, and build loyalty with, an existing customer base.]]></description>
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		<title>Consumer behavior will prompt new email formats</title>
		<link>http://ervinad.com/2008/09/us-e-mail-marketing-volume-will-reach-838-billion-messages-in-2013-forrester-says/</link>
		<comments>http://ervinad.com/2008/09/us-e-mail-marketing-volume-will-reach-838-billion-messages-in-2013-forrester-says/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 16:42:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/?p=7</guid>
		<description><![CDATA[As email marketing volume increases, EM+C reports that best practices will likely continue to evolve to be more transactional and event-related, according to a new study by Forrester Research.
U.S. E-mail Marketing Volume Will Reach 838 Billion Messages in 2013, Forrester Says
Posted using ShareThis
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