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	<title>Ervin &#124; Ad &#187; branding</title>
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		<title>The hidden opportunity in your PDF downloads</title>
		<link>http://ervinad.com/2009/08/the-hidden-opportunity-in-your-pdf-downloads/</link>
		<comments>http://ervinad.com/2009/08/the-hidden-opportunity-in-your-pdf-downloads/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 20:40:44 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[affordable advertising]]></category>
		<category><![CDATA[Annual Reports]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate-identity]]></category>
		<category><![CDATA[distributor relations]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PDF design]]></category>
		<category><![CDATA[PDF download]]></category>
		<category><![CDATA[whitepapers]]></category>

		<guid isPermaLink="false">http://ervinad.com/?p=914</guid>
		<description><![CDATA[If your company is like most these days, you have numerous PDFs on your Web site available for download. With this cost effective and user friendly tactic, many companies are missing the opportunity to let the PDF help close the sale.
Too often, the downloadable PDF is not professionally designed because you&#8217;re not investing in offset [...]]]></description>
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		<title>Is your marketing plan ready for the upturn?</title>
		<link>http://ervinad.com/2009/03/is-your-marketing-plan-ready-for-the-upturn/</link>
		<comments>http://ervinad.com/2009/03/is-your-marketing-plan-ready-for-the-upturn/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 19:05:05 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate-identity]]></category>
		<category><![CDATA[durable goods]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[february]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/2009/03/february-durable-goods-orders-buck-downward-trend/</guid>
		<description><![CDATA[The industrial blogosphere was teeming with very cautious optimism about an economic turnaround somewhere on the distant horizon. An unexpected uptick in durable goods orders in February prompted some such blog entries, like this one posted by Jorina Fontelera, managing editor of ThomasNet, on TN&#8217;s Industrial Market Trends blog. The writer rightly cites far more [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Email will be an essential tactic in your marketing mix for 2009</title>
		<link>http://ervinad.com/2009/02/email-will-be-an-essential-tactic-in-your-marketing-mix-for-2009/</link>
		<comments>http://ervinad.com/2009/02/email-will-be-an-essential-tactic-in-your-marketing-mix-for-2009/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 23:14:07 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/2009/02/how-can-you-make-your-emails-stand-out/</guid>
		<description><![CDATA[If you haven&#8217;t gotten serious about email marketing yet, 2009 is the year you will. It has become the cog in the engine of corporate marketing from first response to ongoing customer relationship management.
Whether consumer or business-to-business, email is one of the most critical touch points between a brand and its public. Good email marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>An old brand can be the ticket to new market share</title>
		<link>http://ervinad.com/2009/01/old-brands-in-new-bottles/</link>
		<comments>http://ervinad.com/2009/01/old-brands-in-new-bottles/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 17:54:06 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[brand extension]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[brand-asset]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[market share]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/2009/01/old-brands-in-new-bottles/</guid>
		<description><![CDATA[Looking for a shortcut to increased market share? If you have opportunity, buy an old brand. Building a dominant brand in any market segment can take decades. In today&#8217;s market, some savvy companies are looking for fire-sale prices on old school brands.
The following article shared from Forbes.com tells the story of an entreprenurial company who [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Corporate branding should improve the bottom line, not dent it</title>
		<link>http://ervinad.com/2008/10/corporate-branding-should-improve-the-bottom-line-not-dent-it/</link>
		<comments>http://ervinad.com/2008/10/corporate-branding-should-improve-the-bottom-line-not-dent-it/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 17:29:43 +0000</pubDate>
		<dc:creator>Michael Ervin</dc:creator>
				<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand-asset]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[corporate-identity]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/?p=36</guid>
		<description><![CDATA[Effective promotion of a brand ... can have a positive effect on a company's fiscal health.]]></description>
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