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	<title>Ervin &#124; Ad &#187; brand-asset</title>
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		<title>An old brand can be the ticket to new market share</title>
		<link>http://ervinad.com/2009/01/old-brands-in-new-bottles/</link>
		<comments>http://ervinad.com/2009/01/old-brands-in-new-bottles/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 17:54:06 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[brand extension]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[brand-asset]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[market share]]></category>

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		<description><![CDATA[Looking for a shortcut to increased market share? If you have opportunity, buy an old brand. Building a dominant brand in any market segment can take decades. In today&#8217;s market, some savvy companies are looking for fire-sale prices on old school brands.
The following article shared from Forbes.com tells the story of an entreprenurial company who [...]]]></description>
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		<title>Corporate branding should improve the bottom line, not dent it</title>
		<link>http://ervinad.com/2008/10/corporate-branding-should-improve-the-bottom-line-not-dent-it/</link>
		<comments>http://ervinad.com/2008/10/corporate-branding-should-improve-the-bottom-line-not-dent-it/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 17:29:43 +0000</pubDate>
		<dc:creator>Michael Ervin</dc:creator>
				<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand-asset]]></category>
		<category><![CDATA[branding]]></category>
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		<category><![CDATA[corporate-identity]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Effective promotion of a brand ... can have a positive effect on a company's fiscal health.]]></description>
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