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		<title>Mobile content soars thanks to device and network advances</title>
		<link>http://ervinad.com/2010/08/mobile-content-soars-thanks-to-device-and-network-advances/</link>
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		<pubDate>Tue, 31 Aug 2010 21:23:03 +0000</pubDate>
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		<description><![CDATA[Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore.
eMarketer predicts mobile content revenues will rise [...]]]></description>
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		<title>DMA report: Digital media marketing strong, social media pervasive</title>
		<link>http://ervinad.com/2010/07/dma-report-digital-media-marketing-strong-social-media-pervasive/</link>
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		<pubDate>Thu, 29 Jul 2010 23:34:35 +0000</pubDate>
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New York—Most marketers are using digital media both to sell and nurture a stronger bond with their customers, according to the newly released “Digital Marketing Practices and Trends,” a study conducted by the Direct Marketing Association. The report also found that the use of social media has become a mainstream marketing channel.
The report, based on [...]]]></description>
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