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	<title>Ervin &#124; Ad &#187; Soap Box</title>
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		<title>To prepare and strategize is not to jinx—it&#8217;s to win</title>
		<link>http://ervinad.com/2009/12/to-prepare-and-strategize-is-not-to-jinx%e2%80%94its-to-win/</link>
		<comments>http://ervinad.com/2009/12/to-prepare-and-strategize-is-not-to-jinx%e2%80%94its-to-win/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 20:25:04 +0000</pubDate>
		<dc:creator>Michael Ervin</dc:creator>
				<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[Soap Box]]></category>

		<guid isPermaLink="false">http://ervinad.com/?p=1096</guid>
		<description><![CDATA[The wise marketer will take advantage of this critical moment in an economic cycle. If your company has been saving resources and restraining marketing spending, you can still position your company for favorable market share and future sales by increasing your presence now.
Despite stubborn unemployment and cautious consumers, the nation&#8217;s manufacturing grew for the fourth [...]]]></description>
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		<title>The hidden opportunity in your PDF downloads</title>
		<link>http://ervinad.com/2009/08/the-hidden-opportunity-in-your-pdf-downloads/</link>
		<comments>http://ervinad.com/2009/08/the-hidden-opportunity-in-your-pdf-downloads/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 20:40:44 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[affordable advertising]]></category>
		<category><![CDATA[Annual Reports]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate-identity]]></category>
		<category><![CDATA[distributor relations]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PDF design]]></category>
		<category><![CDATA[PDF download]]></category>
		<category><![CDATA[whitepapers]]></category>

		<guid isPermaLink="false">http://ervinad.com/?p=914</guid>
		<description><![CDATA[If your company is like most these days, you have numerous PDFs on your Web site available for download. With this cost effective and user friendly tactic, many companies are missing the opportunity to let the PDF help close the sale.
Too often, the downloadable PDF is not professionally designed because you&#8217;re not investing in offset [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>When your message is compelling, you&#8217;re ahead of the marketing technology curve</title>
		<link>http://ervinad.com/2009/04/when-your-message-is-compelling-youre-ahead-of-the-marketing-technology-curve/</link>
		<comments>http://ervinad.com/2009/04/when-your-message-is-compelling-youre-ahead-of-the-marketing-technology-curve/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 21:48:45 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[Soap Box]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/?p=291</guid>
		<description><![CDATA[When you step into marketing technology tools, don't forget about the creative. It could jump you ahead of your competition.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Email will be an essential tactic in your marketing mix for 2009</title>
		<link>http://ervinad.com/2009/02/email-will-be-an-essential-tactic-in-your-marketing-mix-for-2009/</link>
		<comments>http://ervinad.com/2009/02/email-will-be-an-essential-tactic-in-your-marketing-mix-for-2009/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 23:14:07 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/2009/02/how-can-you-make-your-emails-stand-out/</guid>
		<description><![CDATA[If you haven&#8217;t gotten serious about email marketing yet, 2009 is the year you will. It has become the cog in the engine of corporate marketing from first response to ongoing customer relationship management.
Whether consumer or business-to-business, email is one of the most critical touch points between a brand and its public. Good email marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Newsletters help maintain positive perceptions, stability</title>
		<link>http://ervinad.com/2009/01/newsletters-help-maintain-positive-perceptions-stability/</link>
		<comments>http://ervinad.com/2009/01/newsletters-help-maintain-positive-perceptions-stability/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 01:09:00 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[distributor relations]]></category>
		<category><![CDATA[internal PR]]></category>
		<category><![CDATA[manufacturing blogs]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[toyota]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/?p=247</guid>
		<description><![CDATA[Whether in a time of prosperity, a recession, or a tight labor market, never underestimate the power of a newsletter.
These days many successful companies are using a blog, sometimes thought of as modern version of the newsletter. However, a printed newsletter still achieves something the blog cannot: the perception of stability. It&#8217;s tangible, powerful, and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>An old brand can be the ticket to new market share</title>
		<link>http://ervinad.com/2009/01/old-brands-in-new-bottles/</link>
		<comments>http://ervinad.com/2009/01/old-brands-in-new-bottles/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 17:54:06 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[brand extension]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[brand-asset]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[market share]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/2009/01/old-brands-in-new-bottles/</guid>
		<description><![CDATA[Looking for a shortcut to increased market share? If you have opportunity, buy an old brand. Building a dominant brand in any market segment can take decades. In today&#8217;s market, some savvy companies are looking for fire-sale prices on old school brands.
The following article shared from Forbes.com tells the story of an entreprenurial company who [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Essential, affordable branding and marketing tactics during a recession</title>
		<link>http://ervinad.com/2008/12/essential-affordable-branding-and-marketing-tactics-during-a-recession/</link>
		<comments>http://ervinad.com/2008/12/essential-affordable-branding-and-marketing-tactics-during-a-recession/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 18:20:10 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[affordable advertising]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[in-house email list]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/?p=191</guid>
		<description><![CDATA[Email marketing can be a highly effective alternative when budgets are tight. ... A good in-house email list cannot be bought, only earned. ... A well executed email marketing program is the most economical way to market to, and build loyalty with, an existing customer base.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>When budgets are tight, don&#8217;t cut the &#8220;What,&#8221; change the &#8220;How&#8221;</title>
		<link>http://ervinad.com/2008/12/when-budgets-are-tight/</link>
		<comments>http://ervinad.com/2008/12/when-budgets-are-tight/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 18:19:48 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[affordable advertising]]></category>
		<category><![CDATA[market share]]></category>
		<category><![CDATA[marketing tactics]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/?p=202</guid>
		<description><![CDATA[Can't afford to maintain previous budget levels? The savvy thing to do during a recession is to switch to highly economical tactics while maintaining your brand integrity.]]></description>
		<wfw:commentRss>http://ervinad.com/2008/12/when-budgets-are-tight/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email marketing has grown up as the novelty has worn off</title>
		<link>http://ervinad.com/2008/10/email-marketing-has-grown-up/</link>
		<comments>http://ervinad.com/2008/10/email-marketing-has-grown-up/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 00:07:29 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[retention]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/?p=78</guid>
		<description><![CDATA[
The blogger&#8217;s opinion in the shared post below is consistent with our own observations concerning the role of email marketing in today&#8217;s media mix. It is true that email has increasingly become an effective retention tool, while it has declined as an acquisition tool.
There are ways, however, to leverage email as a medium in your [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Corporate branding should improve the bottom line, not dent it</title>
		<link>http://ervinad.com/2008/10/corporate-branding-should-improve-the-bottom-line-not-dent-it/</link>
		<comments>http://ervinad.com/2008/10/corporate-branding-should-improve-the-bottom-line-not-dent-it/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 17:29:43 +0000</pubDate>
		<dc:creator>Michael Ervin</dc:creator>
				<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand-asset]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[corporate-identity]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ervinbell.com/blog/?p=36</guid>
		<description><![CDATA[Effective promotion of a brand ... can have a positive effect on a company's fiscal health.]]></description>
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