Poll: financial institutions doing poor job communicating

Posted on October 8th, 2008 by admin | Filed under: Marketing News

The survey shows these are critical times for banks and financial institutions to to have a sound, effective and positive communications plan from marketing to PR to CRM.

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Consumer behavior will prompt new email formats

Posted on September 24th, 2008 by admin | Filed under: Marketing News

As email marketing volume increases, EM+C reports that best practices will likely continue to evolve to be more transactional and event-related, according to a new study by Forrester Research.

U.S. E-mail Marketing Volume Will Reach 838 Billion Messages in 2013, Forrester Says

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