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	<title>Ervin &#124; Ad &#187; Investor Relations</title>
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		<title>The hidden opportunity in your PDF downloads</title>
		<link>http://ervinad.com/2009/08/the-hidden-opportunity-in-your-pdf-downloads/</link>
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		<pubDate>Wed, 12 Aug 2009 20:40:44 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
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		<description><![CDATA[If your company is like most these days, you have numerous PDFs on your Web site available for download. With this cost effective and user friendly tactic, many companies are missing the opportunity to let the PDF help close the sale.
Too often, the downloadable PDF is not professionally designed because you&#8217;re not investing in offset [...]]]></description>
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		<title>Mad Men, Web geeks and the SEC</title>
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		<pubDate>Fri, 07 Nov 2008 21:18:52 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[Annual Reports]]></category>
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		<description><![CDATA[Your next annual report must have marketability, usability and compliance
The three worlds of advertising, Web site usability, and the Securities and Exchange Commission have collided. The result is a puzzle, and the public companies who can successfully fit the pieces together in 2009 will capture prospective investors while living up to the spirit of new [...]]]></description>
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