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	<title>Ervin &#124; Ad &#187; Integrated Marketing</title>
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		<title>The hidden opportunity in your PDF downloads</title>
		<link>http://ervinad.com/2009/08/the-hidden-opportunity-in-your-pdf-downloads/</link>
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		<pubDate>Wed, 12 Aug 2009 20:40:44 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[Soap Box]]></category>
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		<category><![CDATA[PDF design]]></category>
		<category><![CDATA[PDF download]]></category>
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		<description><![CDATA[If your company is like most these days, you have numerous PDFs on your Web site available for download. With this cost effective and user friendly tactic, many companies are missing the opportunity to let the PDF help close the sale.
Too often, the downloadable PDF is not professionally designed because you&#8217;re not investing in offset [...]]]></description>
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		<title>User or audience? Tailor your campaign to the behavior</title>
		<link>http://ervinad.com/2009/07/tailor-your-campaign-for-channel-behavior/</link>
		<comments>http://ervinad.com/2009/07/tailor-your-campaign-for-channel-behavior/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 20:04:43 +0000</pubDate>
		<dc:creator>Marc Micheli</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Ad Campaign]]></category>
		<category><![CDATA[affordable advertising]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Contextual Marketing]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[email marketing]]></category>
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		<description><![CDATA[You&#8217;re about to launch a marketing campaign. You know the creative is on target, you know your message is compelling. You want an integrated, cross-media campaign. So, just take that ad creative and repeat it throughout your media mix and, voilá, we&#8217;re integrated! &#8230; Right?
A common but costly mistake.
While a good campaign has a distinctive [...]]]></description>
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