SHOWCASE » CASE STUDY » Toyota Dealer Magazine


When you’re an automotive giant like Toyota Motor Sales, U.S.A., Inc, you face a logistical quandary: How do you keep thousands of dealerships across the nation informed about corporate news while fostering company pride?

In 2002, Toyota entrusted production of Toyota Today, the magazine for dealerships and a venerable 40-year tradition, to Ervin | Ad. The high-quality publication educates dealers on new products, functions as an indispensable sales tool, and updates dealers on events at other dealerships.

We work closely with Toyota’s flagship office in Torrance, Calif., to create an attractive, substantive magazine dealers and buyers love to read. Its glossy pages and vibrant art direction enhances the sleek image cultivated by Toyota.

Toyota Today has won numerous accolades since Ervin | Ad took over production, including awards in the LACP’s Inspire and Spotlight Awards. Garnering awards for a Fortune 500® company is rewarding, but streamlining the internal communications of an automotive icon is truly what drives our performance.