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	<title>Ervin &#124; Ad &#187; Michael Ervin</title>
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	<link>http://ervinad.com</link>
	<description>Integrated Marketing</description>
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		<title>To prepare and strategize is not to jinx—it&#8217;s to win</title>
		<link>http://ervinad.com/2009/12/to-prepare-and-strategize-is-not-to-jinx%e2%80%94its-to-win/</link>
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		<pubDate>Tue, 01 Dec 2009 20:25:04 +0000</pubDate>
		<dc:creator>Michael Ervin</dc:creator>
				<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[Marketing in a Recession]]></category>
		<category><![CDATA[Soap Box]]></category>

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		<description><![CDATA[The wise marketer will take advantage of this critical moment in an economic cycle. If your company has been saving resources and restraining marketing spending, you can still position your company for favorable market share and future sales by increasing your presence now.
Despite stubborn unemployment and cautious consumers, the nation&#8217;s manufacturing grew for the fourth [...]]]></description>
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		<title>Corporate branding should improve the bottom line, not dent it</title>
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		<pubDate>Wed, 01 Oct 2008 17:29:43 +0000</pubDate>
		<dc:creator>Michael Ervin</dc:creator>
				<category><![CDATA[Soap Box]]></category>
		<category><![CDATA[asset]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand-asset]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate]]></category>
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		<category><![CDATA[identity]]></category>
		<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Effective promotion of a brand ... can have a positive effect on a company's fiscal health.]]></description>
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