B-to-B marketers still taking advantage of pre-Web 2.0 tactics

Posted on October 24th, 2008 by Marc Micheli | Filed under: Marketing News

Social media, or ‘Web 2.0′ is not quickly catching on in practice. B-to-B marketers see those tactics as less measurable than more conventional digital lead generation, BtoB magazine reports. With all the talk about social media, however, there are still many small and not-so-small companies out there who still need to embrace the digital lead generation tactics that pre-date the Social Media rage.

read original story from BtoB | digg story

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Tags: b-to-b, lead generation, marketing, social media, web 2.0